James Charles x Morphe video created, directed, and edited by me! Morphe x James Charles Makeup is defined as “cosmetics such as lipstick or powder applied to the face, used to enhance or alter the appearance”. In today’s generation, mostly everyone uses some sort of enhancement. Whether it be as simple as mascara or even lipstick; makeup has truly become a popular trend in this society. With famous makeup influencers such as Jeffree Star, Bretman Rock, Jaclyn Hill, and Nikita Dragun, the makeup industry has truly flourished. A lot of beauty influencers have their own partnerships and deals with companies where they are able to release their own products. One that comes to mind is James Charles. James Charles rose to fame after posting makeup tutorials on Youtube and became the first male ambassador for CoverGirl in 2016. He now has his own makeup line with Morphe that includes brushes, setting spray, and eyeshadow palettes. I have chosen to advertise the James Charles Morp...