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James Charles x Morphe Video


James Charles x Morphe video created, directed, and edited by me!



 

Morphe x James Charles


Makeup is defined as “cosmetics such as lipstick or powder applied to the face, used to enhance or alter the appearance”. In today’s generation, mostly everyone uses some sort of enhancement. Whether it be as simple as mascara or even lipstick; makeup has truly become a popular trend in this society. With famous makeup influencers such as Jeffree Star, Bretman Rock, Jaclyn Hill, and Nikita Dragun, the makeup industry has truly flourished.

A lot of beauty influencers have their own partnerships and deals with companies where they are able to release their own products. One that comes to mind is James Charles. James Charles rose to fame after posting makeup tutorials on Youtube and became the first male ambassador for CoverGirl in 2016. He now has his own makeup line with Morphe that includes brushes, setting spray, and eyeshadow palettes. 

I have chosen to advertise the James Charles Morphe palette. My social media post would be:

“With highly pigmented colors and a full spectrum of shades, the Morphe x James Charles Palette is for you. This palette was designed with makeup gurus of all levels in mind. 


When James Charles says that you unleash your inner artist, he means it. #MorphexJamesCharles #ArtistryPalette #JamesCharles #Eyeshadow”


The reason I chose this message is because I believe it is the most clear and concise way to intrigue potential customers. Knowing that the palette was created with every skill level in mind could really influence more purchases. I would use the hashtag #MorphexJamesCharles because the makeup is a collaboration betweenJames Charles and Morphe. The hashtag #ArtistryPalette is used because it is the name of the eyeshadow palette and would help customers find it. #JamesCharles would be used so that anyone who is interested in James Charles would be able to easily locate it. The hashtag #Eyeshadow would be used so that anyone browsing eyeshadow palettes would run across this one.



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